Google Local Services Ads
Google Local Services Ads show at the very top of Google with a Guaranteed or Screened badge, and you pay for leads, not clicks.
Talk or type with Victoria, our AI receptionist. Your price in about 2 minutes.
- Top of Google, with Google's badge
- Every call answered, day or night
- Booked while you work
- Measured by jobs booked
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What you get
The Google badge
We walk you through Google's background and license checks for the Google Guaranteed or Google Screened badge.
Pay per lead
Local Services Ads charge for valid leads, like calls and messages, instead of clicks.
Every call answered
Missed calls during your hours can still count as leads you pay for. Victoria answers every one.
How it works
- 1
Take the free assessment
A few questions about how your business runs today.
- 2
Get your price
See it on screen before you commit to anything, and email it to yourself.
- 3
We set it up
One setup call with Nathaniel, in person in the Santa Barbara area or by phone or video.
Questions people ask
Don't see yours? Ask Victoria during the assessment, or call (805) 970-2936.
How much do Local Services Ads cost?
You pay Google for each valid lead, not for clicks. The price depends on your trade, your area and the type of lead, and message leads are usually priced lower than phone leads (Google Local Services Ads Help). You set the budget. Managing them is priced on its own in the free 2-minute assessment.
What is Google Guaranteed?
It's the badge Google shows next to home-service businesses that pass its checks, which in the U.S. include background and license checks. Professional services, like law firms, get the Google Screened badge instead (Google Local Services Ads Help).
Do I pay for missed calls?
Sometimes. During your business hours and active ad schedule, Google charges an unanswered call as a lead if the caller stays on the line more than 20 seconds (Google Local Services Ads Help). That's why we send your Local Services Ads calls to Victoria, who answers every one.
How do Local Services Ads rank?
By an auction that weighs your bid and the quality of your profile: your rating, your number of reviews and your average response time. Google says missed calls may hurt your responsiveness, and that higher-quality profiles may rank higher and pay less per lead (Google Local Services Ads Help).
More questions (4)Fewer questions
Can I run Local Services Ads and Google Ads together?
Yes, and many trades do: Local Services Ads for the jobs Google offers them on, and Google search ads for the services and towns those don't cover. We manage both.
Which businesses can use Local Services Ads?
Many home-service trades, like plumbing, HVAC, roofing, electrical and pool service, and some professional services, like law firms. Google decides which categories run in each area, so we check yours on the call.
Do you answer leads in Spanish?
Yes. Victoria answers calls and messages from your ads in English or Spanish, whichever the customer uses.
Who does the work?
Nathaniel Ross, the founder, sets up and checks your Local Services Ads himself from Santa Barbara, and you talk with him on the setup call. Bring your license details and the jobs you want more of.
The details
In short
Google Local Services Ads are the ads with a Google Guaranteed or Google Screened badge that show at the top of Google for many home-service and local searches, like “plumber near me”.
Unlike regular search ads, you pay for valid leads, such as calls, messages and booking requests, instead of clicks (Google Local Services Ads Help).
Cloud Conquer AI sets them up and manages them for small businesses and local trades, and makes sure every lead gets answered.
It's run by our founder, Nathaniel Ross, from Santa Barbara, for businesses here and across the country.
Victoria answers your calls and messages 24/7 in English or Spanish, which matters more here than anywhere: Google can bill a missed call as a lead, and how fast you respond affects where you show.
What we do, in order
- Check which of your services and towns Google offers Local Services Ads for, and which badge fits your business.
- Build your profile: services, service area, hours, photos and the details customers compare before they call.
- Walk you through Google's verification, including the background and license checks behind the badge.
- Set your budget and the job types you want leads for, and leave out the ones you don't.
- Send your calls and messages to Victoria, so every lead gets answered, day or night, in English or Spanish.
- Ask every customer for a review after the job, since your rating and number of reviews count toward where you show.
- Check your leads every week and report every month: what you paid, the leads you got and the jobs they became.
Why every lead needs an answer
Google charges for valid leads, and a missed call can be one: during your business hours and active ad schedule, an unanswered call is charged as a lead when the caller stays on the line more than 20 seconds (Google Local Services Ads Help).
Answering also affects where you show.
Google ranks Local Services Ads in an auction that weighs your bid and the quality of your profile, including your rating, your number of reviews and your average response time, and says missed calls may hurt your responsiveness (Google Local Services Ads Help, “About ad rankings”).
Victoria picks up every call and answers every message, so you aren't paying for calls nobody answered or slipping down the list because of them.
Google Guaranteed or Google Screened?
Google Guaranteed is the badge for home-service businesses, like plumbers, HVAC companies and roofers. Google Screened is for professional services, like law firms.
In the U.S., both come after background and license checks (Google Local Services Ads Help).
Businesses that pass the first checks can start getting leads before the badge is finished, though Google shows them below businesses that already have it.
We walk you through every step so it doesn't stall.
Local Services Ads or regular Google Ads?
Local Services Ads charge per lead and show at the top, but you can't choose the wording or the exact searches. Google Ads search ads charge per click and give you that control.
Many trades run Local Services Ads for the jobs Google offers them on and search ads for everything else, and we manage both.
Who it's for
Home-service businesses Google offers Local Services Ads for, such as plumbers, HVAC companies, roofers, electricians and pool services, plus professional services like law firms.
Google decides which categories run in each area, so we check yours on the call.
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By Nathaniel Ross, founder · Updated
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