SEO for contractors

People hiring a contractor for a kitchen, an addition or a remodel usually look for a while before they call. They search for the project and their town, look at photos, read reviews and check that you're licensed. Your Google Business Profile gets you on the map, with your service area set to the places you really work (Google allows up to 20 service areas, Google Business Profile help). Your website needs a page for each kind of project you take, with photos of that kind of work, so Google and the homeowner can both tell what you do.

Each of those is a page or a block on the site, and the site has one job: getting the homeowner who finds you to ask for a bid. Our page on website design for contractors goes through it step by step.

Keep a simple schedule: a thank-you with the bid, a check-in a few days later to answer questions, and another after a week or two. Automatic follow-ups by email and text do this without you remembering each one, and they stop as soon as the client answers. A fast price helps too: an instant quote on your site gives a firm price or a price range from your own numbers for the jobs it can price, and tells a homeowner early whether the project fits their budget, so the bids you write go to people ready to talk.

You don't need to post every day. A walk-through when a project wraps, a time-lapse of a build or a quick before and after is enough to keep your page active and give your website something new. Facebook and Instagram ads can show that work to homeowners in the areas you choose (Meta ads help). We film in person in the Santa Barbara area, and you own the files.

Contractors have fewer clients a year than most service trades, so each review counts for more: ask every one, and ask for a photo with it if they're willing. Past clients are also where referrals and repeat work come from, so stay in touch with a short note now and then, like a seasonal maintenance tip or a recent project nearby. Google doesn't allow paying for reviews or asking only the happy clients (Google's policy on reviews).