Website redesign services

Age alone isn't the reason; a five-year-old site that loads fast, says the right things and brings calls can keep going.

Common reasons to rebuild: the services, prices or towns on it are out of date and nobody can change them; it's slow or awkward on a phone; it has no clear way to call, book or ask for a quote; or the business added a new line of work or a second language. Write down what the new site has to do before anyone talks about colors.

Google's guidance for moving a site is to map every old URL to its new one, redirect them permanently and keep the redirects in place for a long time, at least a year (Google Search Central, site moves with URL changes). Before launch, list the pages that get visits and the searches they show for, from Google Search Console if the site has it. Keep what those pages say, even if the design around them changes. After launch, submit the new sitemap in Search Console and watch for pages Google reports as not found.

A redesign is the cheapest moment to split one crowded services page into a page per service, since Google needs a clear page to match each search. Add a page in Spanish if many of your customers speak it. Leave out what nobody reads, like long histories on the home page, and put your hours, your area and your license or certifications where people look for them.

Design the phone version first, then widen it for a computer, not the other way around. Make sure the phone version has the same words and pages as the desktop one, since content hidden on phones may not count. Check speed too: Google publishes Core Web Vitals, its measures of how fast and stable a page feels, and its free PageSpeed Insights tool shows them for any page (Google Search Central).

With us it runs in four steps: one conversation about your business, a design and every page written for you to review, changes until you approve it, then the switch to the new site with the redirects in place. Your current site stays up the whole time, so nothing goes dark while the new one is built.

We look after it every month: hosting, security and the changes you ask for, like a new service, photo or price.

Watch the first weeks in Search Console for pages Google can't find and for the searches you show up for, and fix a missing redirect as soon as it appears. If more calls come in than you can answer, Victoria, our AI receptionist, can pick them up 24/7 in English or Spanish; she's a separate service, and you can get just the website.