Hispanic marketing agency

In Santa Barbara County 33.9% of residents age 5 and over, and in Ventura County 30.1%, speak Spanish at home (U.S. Census Bureau, American Community Survey 2024). Look up your own county's number before you decide.

The Spanish side lets a customer choose the language at every step, from the search to the phone call. That only works if the whole path is in Spanish: a Spanish ad that leads to an English-only page, or an English-only voicemail, loses the customer it found.

Both are correct Spanish; only one is what your customers type.

Some searches mix the two languages, like the English name of a service followed by "cerca de mí". We start a Spanish page from what people actually search for, checked in a keyword tool, then write the page around that phrase, the same way we do in English.

Google recommends separate URLs for each language version and tags that tell it which pages are versions of each other (Google Search Central, managing multilingual sites).

Google also advises against switching the language automatically based on where a visitor seems to be, because it can keep people, and Google itself, from reaching the other version. Put a language switch where people can find it, and let them choose. Keep the Spanish pages as complete as the English ones: a Spanish home page that leads to English service pages sends people back where they started.

An English ad shown to a Spanish speaker stays in English.

Keep the Spanish ads in their own campaign or ad group, so you can see what they bring in on their own, and send each one to the Spanish page for that service. If your phone is answered only in English, say so, or fix that first: the ad promised Spanish, and the call is where the customer finds out.

Then show it where you can: posts and photos in both languages, and replies to reviews in the language each review was written in.

Ask every customer for a review, in their language, right after the job. Ask in English and in Spanish the same way, never only the customers you expect to be happy, and never for anything in return: Google's rules forbid both (Google Maps user-contributed content policy). A review in Spanish that says the staff speaks Spanish tells the next Spanish speaker more than anything you could write.

Many businesses have one bilingual person, and when they're out, on a job or at lunch, Spanish callers reach English voicemail.

Victoria, our AI receptionist, answers in English or Spanish, 24/7, on calls, texts, WhatsApp, website chat and social messages, and keeps up when a customer switches language. She books the job and sends you a summary. She's a separate service, and you can get just the marketing.