Website design for contractors

Homeowners planning a remodel or a repair often compare a few contractors before they call any of them, many of them on a phone. Put your phone number and a "Get a bid" button where a thumb can reach them on every page. Keep the bid form short: name, phone, town, type of job and a photo if they have one. Ask for more on the call, not on the form.

Stock photos tell a homeowner nothing about you.

Before-and-after pairs work well for remodels, roofs, concrete and landscaping. Take the "after" photo in daylight, from the same spot as the "before". A page per type of work, like kitchen remodels, additions or decks, with its own projects, also gives Google a page to show for that search. Ask the homeowner before you post photos of their home, and leave out the house number.

Homeowners want to know you're licensed before they let you in their house, and in some states it's the law.

In California, the Contractors State License Board requires the license number in advertising, and it counts websites and online listings as advertising (CSLB). Homeowners can look up a license on the CSLB website, so a number in plain sight saves them a step. Show your insurance and bonding too if you carry them, and the towns you actually cover, so nobody outside your area wastes your time. Other states license contractors differently, so check what applies where you work.

If you show ranges, say what changes the final price, like materials, permits and what's behind the walls. Our instant quotes, a separate service, go further for the jobs you can price from a few answers: the homeowner gets a firm price or a price range, your choice, from your own rates and rules, and a job it can't price comes to you as a lead, never a guessed number.

A page for each type of work and each town you really serve gives Google more searches to match you to.

Google mainly uses the phone version of a site for ranking (Google Search Central, mobile-first indexing), so a site that's slow or hard to use on a phone hurts twice: fewer visitors, and fewer of them asking for a bid. Link your website from your Google Business Profile, keep your name, address and phone the same everywhere, and don't make city pages for towns you don't actually work in.

A form that sits in your inbox until the evening, or a call that goes to voicemail while you're on a ladder, gives them time to do it.

Victoria, our AI receptionist, answers the calls and messages your site brings in, 24/7, in English or Spanish. She asks about the job, books the site walk on your calendar and sends you a summary. She's a separate service, and plenty of clients come for just the website.