SEO for roofers

For the map, Google looks at how well your profile matches the search, how close you are and how well known you are, reviews included (Google Business Profile help). For the website, Google needs a clear page for each thing you sell, like roof repair, roof replacement, tile, shingle and flat roofs, so it knows which searches to show you for. A home page that only says "we do roofs" competes for nothing in particular. Add photos captioned with the town and the roof type, your license number, and the manufacturers you're certified with, if any.

Someone planning a new roof researches for weeks, compares materials and asks a few roofers to bid.

So they need different pages. The repair page is short: your phone number, what you can do the same day, whether you tarp, and the towns you cover. The replacement page is longer: the materials you install and what each suits, how a job runs from inspection to cleanup, your warranty, financing if you offer it, and photos of finished roofs. One page trying to do both usually does neither well.

Google's spam policies warn against doorway pages: many near-copies that only swap the city name (Google Search Central, spam policies).

A good city page shows roofs you've done there, the roof types common in that area, and reviews from customers who live there. If you can't fill a page like that yet, list the city on your service area page and write its own page once you have jobs to show. In your Google Business Profile you can list up to 20 service areas, and Google asks that the whole area stay within about 2 hours' drive of your base (Google Business Profile help).

Put your phone number and a button to request an inspection or estimate on every screen on a phone, and make every page load fast, because many people look you up standing in the yard after a storm.

The pages it needs: one for each service, such as repairs, replacements, storm damage and the roof types you install; a service area page with the cities you cover, and city pages only where you have real jobs to show; an about page with your crew; your reviews; and a contact page with a quote request form. Use real photos of your roofs, before and after, never stock pictures. In California, roofing is a licensed trade under the Contractors State License Board, and the CSLB requires your license number in your advertising, website included. Link the site from your Google Business Profile, keep the same name, address and phone number on both, and post the same project photos on the profile.

Then show the work: before and after photos on your profile and your site give homeowners something real to compare.

Short videos help too: a walk around a finished roof, or a look at the damage before you fixed it. We shoot them in person in the Santa Barbara area, and you own every file. Facebook and Instagram ads can put that work in front of neighbors, since you choose the area the ads show in (Meta ads help). Keep reviews honest: Google doesn't allow paying for them or asking only happy customers (Google's policy on reviews).

A homeowner comparing bids is judging more than the number: how quickly you got back to them, how clear the estimate was and whether you checked in after.

An instant quote on your website gives a firm price or a price range from your own numbers for the jobs it can price, like a repair from photos, while the homeowner is still looking, and books the inspection for the rest. After the inspection, a reminder a few days later can be what turns "we're thinking about it" into a signed job. In California, the Contractors State License Board requires your license number on your ads and bids (CSLB), so put it on every page and every estimate.