Med spa marketing
Med spa marketing works under ad rules a salon never deals with: Google and Meta limit how injectables and results can be advertised. Before-and-after photos also need the client's permission. We market your treatments inside those rules, and bring clients back when the next session is due.
Talk or type with Victoria, our AI receptionist. Your price in about 2 minutes.
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From a treatment search to a series
Start: They search for a treatment
- 1Found for each treatment
A page and a profile listing for every treatment you offer.
- 2Who's treating them
Your providers and their credentials, on the site.
- 3Ads written for approval
Optional: ads written around Google's and Meta's health rules.
- 4Reviews, asked the same way
Every client gets the same request after a visit.
- 5Back when it's due
A reminder when the next session or touch-up is due.
Result: They book the next session
How it works
- 1
Take the free assessment
A few questions about how your business runs today.
- 2
Get your price
See it on screen before you commit to anything, and email it to yourself.
- 3
We set it up
One setup call with Nathaniel, in person in the Santa Barbara area or by phone or video.
A med spa owner's guide to marketing inside the rules
How do med spas get found on Google?
By treatment.
Local SEORead moreShow less: How do med spas get found on Google?
People search for the thing they want done, like laser hair removal or a facial filler, so each treatment you offer needs its own page and its own line on your Google profile.
Choose the Google category that matches most of your work, like Medical spa, and add the others that fit. On each treatment page, say what it is, who performs it, how many sessions it usually takes in your practice and what recovery looks like, in plain words. Name injectables by what they do rather than by drug brand, so the same page can take ad traffic without breaking Google's prescription drug rule. Keep claims to what your providers would put in writing.
What should a med spa website show?
Who does the treatments and their credentials, first. A client deciding where to get an injection wants to know the provider before the price.
Website designRead moreShow less: What should a med spa website show?
Give each provider a short bio with their license type and training. Put the consultation button on every treatment page. Show before-and-after photos only with signed permission, label them as individual results, and keep the lighting and angle the same in both, so the photo doesn't oversell the treatment.
What are the ad rules for med spas?
On Google, prescription drug names are off limits in the ad and on its landing page unless you're certified, and med spas generally can't be (Google Ads, Healthcare and medicines policy).
Google AdsFacebook adsRead moreShow less: What are the ad rules for med spas?
On Facebook and Instagram, cosmetic procedure ads must target people 18 and older, and before-and-after images are restricted (Meta, Health and wellness ad standards).
In practice, that means ads built around treatments, not drug brand names or promised results, no messages that make people feel bad about how they look, and landing pages that match the ad. We check the current policies before an ad goes out. Your state's medical board may have its own advertising rules, so we follow what your counsel says.
How do med spas bring clients back?
By the treatment's own calendar. Some treatments are a series and others need a touch-up later, so the reminder goes out when the next one is due, not on a monthly blast.
Email marketingRead moreShow less: How do med spas bring clients back?
Set the timing with your providers for each treatment. Keep the message plain: the treatment, that it's time, and a link to book. Leave health details out of texts and emails. Only message clients who agreed to hear from you.
How should a med spa ask for reviews?
The same way to every client, after the visit, with no reward attached. Google's policies bar asking only happy clients, and the FTC bars rewards tied to a positive review.
Google review managementRead moreShow less: How should a med spa ask for reviews?
When you reply to a review, don't confirm the person was a client or mention their treatment, even if they did. A short thank-you and an invitation to call works for every review, good or bad.
Who answers consultation calls when we're with clients?
A front desk in a treatment room can't pick up, and a caller asking about a consultation may try the next med spa.
AI receptionistRead moreShow less: Who answers consultation calls when we're with clients?
A call answered for you keeps them.
Victoria, our AI receptionist, answers calls, texts, email, website chat and social DMs 24/7 in English or Spanish, books consultations and calls back people who asked about one. She gives no medical advice: questions about a reaction after a treatment go to your provider by your rules. You choose how much detail her call summaries carry, and we sign a BAA with your practice before she answers client calls. She's a separate service, and you can get just the marketing.
Questions people ask
Don't see yours? Ask Victoria during the assessment, or call (805) 970-2936.
What is med spa marketing?
It's getting people nearby to find and trust your med spa for a specific treatment, then bringing them back for the sessions that follow. Google, a website that shows who your providers are, social media, reviews and reminders, all kept inside the advertising and privacy rules that apply to medical treatments.
Can I run Google Ads for Botox?
Not by name. Botox and similar injectables are prescription drugs, and in the U.S. Google certifies only online pharmacies, telehealth providers and drug manufacturers to use prescription drug terms, so a med spa generally can't get certified. The rule covers the landing page too: a drug name like "Botox" on the page an ad sends people to can get the ad disapproved (Google Ads, Healthcare and medicines policy). We write the ad and its page around the treatment instead, like wrinkle-relaxing injections.
Can I post before-and-after photos?
On your own site, with the client's written permission and without promising that everyone gets that result: the FTC says testimonials and results can't mislead about what a typical client can expect (FTC Endorsement Guides). In ads, Meta restricts before-and-after images and requires cosmetic procedure ads to target people 18 and older (Meta, Health and wellness ad standards). If your practice is covered by HIPAA, using a patient's photo in marketing needs a signed authorization (HHS). Ask your own counsel for the wording.
Is your service HIPAA compliant?
No, we don't claim HIPAA compliance. Marketing work (your website, Google profile, ads and SEO) doesn't need client health information, so keep treatment records out of it, and answer reviews without confirming anyone is a client. If you also want Victoria to answer client calls, we sign a BAA with your practice before she does.
Can I give a discount for a review?
Not in exchange for a review: Google's policies don't allow incentives, or asking only happy clients (Google review policies). The FTC's rule on reviews also bans incentives that depend on the review being positive, and hiding negative reviews (FTC, 16 CFR 465). Ask every client the same way. A client who had a bad experience also gets a way to reach you directly, offered next to the review link, never in place of it.
How much does med spa marketing cost?
It depends on your treatments and what you need: Google, a website, social, ads or reminders. The free 2-minute assessment works out your price from your own numbers. If you run ads, you pay Google or Meta directly, and the ad accounts are in your name.
Do you work with med spas outside Santa Barbara?
Yes. Cloud Conquer AI is based in Santa Barbara. We meet in person in the Santa Barbara area, and work by phone or video with med spas anywhere else in the U.S.
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