Landscaping marketing
Landscaping marketing has two jobs: win the big install a homeowner plans in spring, and turn that client into a maintenance contract that pays through the slow months. We set up both.
Talk or type with Victoria, our AI receptionist. Your price in about 2 minutes.
Businesses we've built for
Yupaa Analytics
Majesty Auto Sales
From a bare yard to a monthly contract
Start: They search for a landscaper
- 1You show up where you work
Your Google profile, set to the towns your crews really cover.
- 2Your yards do the selling
A site with before-and-after photos of real jobs.
- 3Ads for the season
Optional: ads for installs in spring, cleanups in fall.
- 4Reviews after every job
Every customer gets a review request by text after the job or the first few visits.
- 5Install clients come back
Seasonal emails offer maintenance, cleanups and irrigation checks.
Result: They sign up for maintenance
How it works
- 1
Take the free assessment
A few questions about how your business runs today.
- 2
Get your price
See it on screen before you commit to anything, and email it to yourself.
- 3
We set it up
One setup call with Nathaniel, in person in the Santa Barbara area or by phone or video.
A landscaper's guide to getting found and staying booked
What is landscaping SEO?
Landscaping SEO is the work that gets you found on Google without paying per click: your Google Business Profile for the map, and a page on your website for each service you sell.
Local SEORead moreShow less: What is landscaping SEO?
Google says local results are based mainly on relevance, distance and prominence (Google Business Profile help). Pick the primary category that matches what you do most, like Landscaper or Lawn care service, and add the others that fit. List every service, set your service area to the towns your crews really reach, and post photos of finished jobs. On the website, give installs, hardscape, irrigation, lighting and maintenance their own pages, so Google has a page to show for each search.
What should a landscaping website have?
Photos of your own yards, the towns you serve, the services you sell and a quick way to ask for an estimate.
Website designRead moreShow less: What should a landscaping website have?
A homeowner planning a backyard wants to see one like it before they call.
Before-and-after pairs sell landscaping better than almost anything, so take the "before" on day one and the "after" from the same spot once the plants settle in. Put your phone number and an estimate button on every page, where a thumb can reach them. If you hold a license, show the number, and say whether you do design, install, maintenance or all three, so a property manager looking for weekly service doesn't mistake you for a design-only firm.
How do landscapers get through the slow season?
With work that repeats: maintenance contracts, fall cleanups, irrigation checks and winter pruning, sold mostly to clients who already know you.
Email marketingText message marketingRead moreShow less: How do landscapers get through the slow season?
Plan the marketing calendar around the yard's year. Ads and new pages for installs go up before spring, when homeowners start planning. In summer, offer maintenance to every install client. In fall, send past clients a cleanup and irrigation offer. A short email or text a few times a year costs little, and it reaches people who already trust your work.
What is lawn care marketing, and how is it different?
Lawn care marketing sells a weekly or monthly route, not a project. The customer wants someone reliable nearby, so reviews and how close you are matter more than a portfolio.
Google review managementRead moreShow less: What is lawn care marketing, and how is it different?
Keep your service area tight, around the streets where you already have customers, so every new stop fits the route. Ask every customer for a review after the first few visits, with your direct link, and reply to each one. Ask every customer on the route the same way, never only the happy ones and never for a discount on the next mow: both break Google's rules (Google review policies).
Should landscapers run Google Ads?
For installs and seasonal work, often yes, in the weeks people are deciding. For routine mowing, SEO and reviews usually do the job on their own.
Google AdsRead moreShow less: Should landscapers run Google Ads?
Point each ad to the page for that service, limit it to the towns you serve and run it when your phone can be answered. Turn it down when your crews are booked weeks out. You pay Google directly, and the ad account stays in your name.
How do I answer estimate calls when I'm on a job?
A call that goes to voicemail while the mower is running can go to the next landscaper on the list. A text back right away, or a call answered for you, keeps it.
Missed-call text backRead moreShow less: How do I answer estimate calls when I'm on a job?
Victoria, our AI receptionist, answers calls and messages 24/7 in English or Spanish, asks about the yard, the size of the job and whether they can send photos, and books the estimate visit on your calendar. She's a separate service, and you can get just the marketing.
Questions people ask
Don't see yours? Ask Victoria during the assessment, or call (805) 970-2936.
What is landscaping marketing?
It's everything that gets a homeowner or property manager to find you and hire you: a complete Google Business Profile, a website with photos of your work, reviews, and, if you want them, ads in the busy season. For a landscaper it also means keeping past clients, because maintenance work is what carries you through winter.
How long does landscaping SEO take?
Usually months, not weeks. A complete profile and a page for each service can start bringing in searches sooner, but reviews and pages build up over time. That's why we start before spring, not in it.
Should I market installs or maintenance?
Both, but differently. Installs are what people search for, so they get their own pages and the ads. Maintenance is easiest to sell to someone who already hired you, so it goes in your follow-up emails and on the invoice for the install.
Do I need a license number on my landscaping website?
In California, if you do construction-type landscaping like irrigation, drainage, lighting or retaining walls above the board's minimum job size, you need a C-27 landscaping license, and licensed contractors have to show the number in their advertising (CSLB). Routine gardening like mowing and weeding generally doesn't need one. Other states have their own rules.
Can you market my business in Spanish?
Yes. We write your site, your Google profile and your posts in English and Spanish, so a homeowner can read about your installs and maintenance plans in either language.
How much does landscaping marketing cost?
It depends on what you need: a website, SEO, ads, or all three. The free 2-minute assessment works out your price from your services and the towns your crews cover. If you run ads, you pay Google directly, and the ad account is in your name.
Do you work with landscapers outside Santa Barbara?
Yes. Cloud Conquer AI is based in Santa Barbara. We meet in person in the Santa Barbara area, and work by phone or video with landscapers anywhere else in the U.S.
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